About Us


Founded in 2013 by Mike Rice, RPMpromotion is a full-service, independent Canadian radio promotion company. Based in Toronto, Ontario, RPM services all of Canada, with satellite offices in Vancouver and Halifax. We are here to help independent and signed artists/bands reach their goals of expanding their fan base and awareness via radio and video promotion, and social media support. RPM takes on artists/bands that we respect and are genuinely passionate about. We promote with honesty and integrity, and with the listener in mind.


Mike Rice / National


Mike is the leader and founder of RPMpromotion. His career began at 102.1 The Edge as a producer and valued member of the music department. Next, he joined Wind-up Records, a boutique record label based in New York, as the Canadian National Promotions Director. He represented acts such as Evanescence, Finger Eleven, Creed, Seether and more. Some of his accomplishments include an amazing 14 consecutive weeks at #1 on the Canadian Rock charts with Finger Eleven’s “Paralyzer”. In 2009, Mike helped launch WAX Records, a boutique record label in Toronto. He headed national radio promotions for such acts as Jesse Labelle, Elias and more. Shortly after, EMI Music Canada asked Mike to join their team in 2011 as Director of National Radio Promotions where he represented acts such as Katy Perry, Coldplay, David Guetta, Swedish House Mafia, Jane’s Addiction and more.

Struck by the entrepreneurial spirit, Mike began RPMpromotion in January 2013. Promoting tracks such as Head of the Herd’s #1 single “By This Time Tomorrow” and Serena Ryder’s anthems “Stompa” and “What I Wouldn’t Do”, RPM quickly emerged as a top Canadian radio promotion company.


India Coran 

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India joined RPM in 2014 and has been working in Canadian radio promotion since 2011. Some acts she has represented include Chad Brownlee, Rival Sons, Jess Moskaluke, The Trews, and Danko Jones. Previously, she also managed lifestyle marketing campaigns at Roadrunner Records. India has also toured with Big Sugar selling merchandise, organizing interviews and promoting them on social media. India currently represents our artists at radio in Ontario and Quebec, and is our administrative and social media mistress. She holds a Bachelor of Commerce degree from the University of Toronto.



Marc Perry 


Marc began his career working at Sam The Record, and soon after was hired by EMI Music Canada to be their sales representative for Atlantic Canada. He was then promoted to Promotion, Sales and Media Rep for Atlantic Canada and held that position until Universal’s purchase of EMI. Marc is also the co-founder of the African Nova Scotian Music Association (ANSMA) and served as its first president. He was also instrumental in creating and running the extremely popular Black Vibe showcases at the East Coast Music Awards and the first ANSMA Awards. In 2013 Marc began managing pop/RnB artists, such as Reeny Smith, and started “On The Marc Promotion” which provides radio-tracking services. At the same time, he joined RPMpromotion as the Atlantic Canada representative.

Patrick Zulinov 


Much of Patrick’s twenty-five years in the Vancouver Music Community have been spent overseeing promotions and publicity with Sony Music Canada. He also played a major role in the launching of Shore 104 FM as Music and Program Director for the station’s first three years. At Shore, Zulinov helped create initiatives such as the “Music Saves” campaign & the “Adopt An Instrument” program. Patrick is also co-founder and organizer of the annual Music Therapy Ride, which has raised over $800K for Music Therapy programs. Additionally, he sits on the Board of Directors for the Music Heals Foundation. He is also Director of Sync and Artist Relations with Hyvetown Music Publishing and manages Western Canada for RPMpromotion.